A free subscription that may be canceled at the whim of the publisher.
Paid subscription
A subscription with a nonzero price that may or may not have been paid for yet. This definition of the word "paid" conflicts with its usage for non-audited publications, where it means a subscription for which the publisher has already received payment.
Qualified subscriber
A person that fits the definition of the field served by the publication. The publisher usually defines the field served with an eye to maximizing advertising revenue. However, the definition must stay within the limits prescribed by the audit bureau. For example, you cannot claim that your publication serves "all" buyers of gears and sprockets. You can only say that your publication is sent to buyers of gears and sprockets and you must back up that claim by asking prospective subscribers whether they buy or intend to buy gears and sprockets.
The qualification date is used to determine the age of qualified subscribers for the Publisher's Statement. In general, only subscribers that have qualified within three years may be included in the qualified circulation.
On the publication definition screen you can set up the publication so that qualification data is not required in order for subscriptions to be classified as qualified. In that case the qualification date will be the date of the qualification data or the date of the most recent paid order, which ever is more recent. (Click here for more details on the audit tab of the publication definition screen.)
A subscription that has more than one copy being delivered to one person who will redistribute them to other unidentified persons. For some audit bureaus these subscriptions are known as "Multi-copy, same addressee".
Sponsored subscription
Paid multi-copy subscriptions that are purchased to promote the professional or business interests of the purchaser. According to ABC, "Qualified purchasers of sponsored sales shall be defined as businesses or individuals having a consumer presence. Third party subscription selling organizations or other vendors to the publication circulation industry shall not be recognized as qualified sponsored purchasers." Multi-copy individually addressed subscriptions that are purchased by an employer for their own employees should be classified as single subscriptions.
Rotated (noncontinuous)
For ABC and BPA, in order to be included in the qualified circulation, a subscriber must receive at least six months of continuous service. A person that is added to the subscriber list just before the audit issue and then dropped immediately afterward must be counted as a rotated (noncontinuous) subscriber. Similarly, if you let a subscription expire, then return it to the active list two months later so that one or two issues are missed, the auditor may classify the subscription as rotated (noncontinuous). The QuickFill Audit System does not support noncontinuous audits.
Verified circulation
Verified circulation is a class of circulation used by ABC audited consumer magazines. "Verified Individual Use" subscriptions are free subscriptions that are mailed to individual subscribers based on their desirable demographics. "Verified Public Place" copies are distributed in bulk to hotel rooms, doctor's waiting rooms and other similar locations. QuickFill fully supports ABC audited magazines with verified circulation.
Every subscription to an audited publication must be classified under one of the categories shown in the table below. The table lists the code used to classify the subscription in QuickFill together with the corresponding terminology used by each of the audit bureaus.:
|
Code |
Description |
BPA |
ABC Business |
ABC Magazine |
VAC |
|
NPI |
Non-paid individual |
Non-paid individual |
Non-paid individual |
Reported as VI if request type is personal direct, otherwise reported as NPL |
Non-paid individual requester |
|
NPL |
Non-paid list source |
Reported as NPI |
Reported as NPI |
Analyzed non-paid list source |
Reported as NPA |
|
NPB |
Non-paid bulk |
Non-paid multi-copy same addressee |
Non-paid multi-copy same addressee |
Analyzed non-paid bulk |
Non-paid bulk |
|
NPA |
Non-paid association |
Reported as NPM |
Non-paid association |
Reported as NPL |
Non-paid association, group, directory |
|
NPM |
Non-paid membership benefit |
Non-paid membership benefit |
Reported as NPA |
Reported as NPL |
Reported as NPA |
|
NPR |
Qualified non-paid rotated |
Reported as NQO |
Reported as NQO |
Analyzed non-paid market coverage |
Non-paid rotated |
|
PI |
Qualified paid single |
Qualified paid individual |
Qualified paid individual |
Paid individual subscription |
Paid individual subscription |
|
PC |
Paid combination |
Reported as PI |
Reported as PI |
Paid combination subscription |
Reported as PI |
|
PS |
Paid sponsored |
Sponsored individually addressed |
Sponsored individually addressed |
Sponsored sales |
Reported as PI |
|
PA |
Paid association |
Reported as PM |
Paid association |
Paid association deductible |
Paid association, group, directory |
|
PAN |
Paid association non-deductible |
Reported as PM |
Reported as PA |
Paid association non-deductible |
Reported as PA |
|
PM |
Paid club membership |
Paid membership benefit |
Reported as PA |
Paid club membership |
Reported as PA |
|
PMN |
Paid club membership non-deductible |
Reported as PM |
Reported as PA |
Paid club membership non-deductible |
Reported as PA |
|
PB |
Paid bulk |
Paid multi-copy same addressee |
Paid multi-copy same addressee |
Reported as PS |
Paid bulk |
|
PD |
Paid deferred |
Reported as PI |
Reported as PI |
Paid deferred |
Reported as PI |
|
PL |
Paid loyalty |
Reported as PI |
Reported as PI |
Paid loyalty |
Reported as PI |
|
PP |
Paid partnership |
Reported as PI |
Reported as PI |
Paid partnership |
Reported as PI |
|
PPN |
Paid partnership non-deductible |
Reported as PI |
Reported as PI |
Paid partnership non-deductible |
Reported as PI |
|
VI |
Verified individual |
Reported as NPI |
Reported as NPI |
Verified individual use |
Reported as NPI |
|
VPP |
Verified public place |
Reported as NPB |
Reported as NPB |
Verified public place |
Reported as NPB |
|
NQA |
Non-qualified advertiser |
Non-qualified advertiser and agency |
Non-qualified advertiser or agency |
not reported |
Non-qualified advertisers, agencies |
|
NQP |
Non-qualified paid |
Non-qualified paid |
Non-qualified paid |
not reported |
Reported as NQO |
|
NQR |
Non-qualified rotated |
Non-qualified rotated or occasional |
Non-qualified non-continuous market coverage |
not reported |
Reported as NQO |
|
NQS |
Non-qualified samples |
Non-qualified trade shows, conventions |
Non-qualified trade shows, conventions |
not reported |
Non-qualified trade shows, conventions |
|
NQO |
Non-qualified other |
Non-qualified other |
Non-qualified miscellaneous |
not reported
|
Non-qualified sales, file, other |
The means by which you receive the request for a subscription or the information source you use to determine that the person is qualified. These include:
|
Code |
Description |
|
PDW |
Personal direct written |
|
PDT |
Personal direct telecommunication |
|
PDI |
Personal direct Internet or email |
|
CDW |
Company direct written |
|
CDT |
Company direct telecommunication |
|
CDI |
Company direct Internet or email |
|
MI |
Membership individual |
|
MO |
Membership organization |
|
NRW |
Non-request written |
|
NRT |
Non-request telecommunications |
|
NRI |
Non-request Internet or email |
|
AR |
Association roster |
|
BD |
Business directory |
|
FR |
Field reports |
|
LIC |
Licensees |
|
LIS |
Lists |
|
OTH |
Other sources |
|
|
The following codes are only for subscriptions that are classified as "Verified Public Place". |
|
DHC |
Doctor/health care providers |
|
PCS |
Personal care salons |
|
FRF |
Fitness/recreational facilities |
|
EDL |
Education/learning facilities |
|
BPR |
Business/professional services |
|
AUT |
Automotive outlets |
|
TRA |
Transportation outlets |
|
GOV |
Government/civil services |
|
HTL |
Hotels/lodges |
|
SPR |
Specialty locations/retail |
|
IRH |
In-room hotel/lodging |
|
OPP |
Other public place |
|
|
The following codes are only for subscriptions that are classified as "Verified Individual Use". |
|
CRD |
Card holders |
|
CHD |
Charitable donors |
|
CLM |
Club members |
|
CON |
Contest entrants |
|
EDU |
Educators |
|
EVP |
Event participants |
|
EXE |
Executives |
|
INR |
Individually requested |
|
LCH |
License holders |
|
MBY |
Merchandise buyers |
|
ORM |
Organization members |
|
PPR |
Partnership program |
|
PRO |
Professionals |
|
SUB |
Publication subscribers |
|
PDB |
Public database members |
|
SPH |
Season pass holders |
|
SBY |
Service buyers |
|
SRE |
Survey respondents |
|
TKB |
Ticket buyers |
|
WRE |
Warrantee registrants |
|
OIU |
Other individual use |