Customer Statistics Report

Click here for a sample Customer Statistics report (for demographic codes)

Click here for a sample Customer Statistics report (for random numbers)

 

The 'Customer statistics' report contains two variations. The first one reports the number of customers, subscriptions, and copies broken down by demographic code. This is useful if you have set up demographic codes to indicate the customer's type of business. The second variation reports the number of customers that are assigned each of the random numbers from 0 to 99. This is useful when you want to make a random selection of a specific size for promotional purposes or to test a new marketing package of renewal series.

The statistical report for random numbers is helpful when you want to select a specific size group for testing. You'll notice that QuickFill reports the random numbers cumulatively. That is, if you have 10 random number 1's, 10 random number 2's, and 10 random number 3's, your report will show a count of 30 for random number 3—that is, the sum of 10 plus 10 plus 10. This method of reporting helps you select a specific count more quickly.

For example, say that you want to select about 2,000 customer names out of 10,000 subscribers to a particular publication. If random number 21 shows 2,053 subscribers, you'd know to choose a random number range between 0 and 21 to get the correct number of customers. If QuickFill didn't report the random numbers cumulatively, you'd have to add up the number of customers for each random number to arrive at your total.

The statistical report by demographic code shows you the number of customers, subscriptions, and copies for each numeric demographic code. The meaning of these codes depends entirely on the use you made of the demographic fields when you first entered a customer's order.

For example, say that you used the demographic numeric field 'A' to code customers according to company sales. A '1' meant the customer's company had less than $100,000 in sales, '2' meant the company had between $100,000 and $300,000 in sales, and so forth. So if you run a customer statistic report for Code A, you'll find out how many '1's are customers, how many '2's, and so on.

Random number counts, Demographic codes, Both

The random number report shows you the distribution of the random numbers assigned to your subscribers. This is useful when you wish to select a specific size group for testing.

The demographic code report shows the distribution of each demographic code. The meaning of these codes depends on the use you made of the demographic fields when you first entered a customer's order.

Paid, Free, Comps, Prospects

If you check the paid box, then your report will include paid subscriptions; that is, subscriptions with a nonzero price.

If you check the free box, then your report will include free subscriptions; that is, subscriptions with a zero price.

If you check the comps box, then your report will include complimentary subscriptions.

If you check the prospects box, then your report will include prospects as well as subscribers. Prospects will only be counted in the active category. If you run the report with the "inactive" box checked, QuickFill will not report any prospects.

Active, Inactive, Both

Selects which subscription types you want to include in your demographic report. The random number report automatically shows all three categories.

Code A, Code B, Code C, Code D

Select one or more demographic codes on which you want a report. You get a separate report for each code selected. You can select more than one.

Last issue number

Enter an issue number and your report will include only customers who received that issue number as their last issue. Leave this field blank and the report will include customers regardless of the last issue served.

 

Click here for more information about Filter screens and Options for running reports.