About random numbers

The 'Random numbers' fields let you include or exclude orders based on the customer's random number. Fill in one or more ranges, and your labels will include customers with random numbers in those ranges only.

QuickFill automatically assigns every customer a random number from 0 to 99 when you initially enter his or her first subscription. The customer keeps this number as long as he or she remains in your database. You can then use the random numbers to separate your customer list into distinct groups for testing or renting mailing lists. (Unlike an "nth name" system, where you select every fifth customer, QuickFill's random number system ensures that you'll keep together groups of customers when you add or delete a name.)

On report filters, you'd use the random numbers for only unusual tests. For example, you may want to choose 50 random numbers and send all the customers with those numbers a complimentary binder at the start of their subscription. You could then run a report on the customers with the random numbers that received binders and the customers that did not and compare renewal rates for the two groups.

Here's another example of how you'd use the random numbers. Say Flying High magazine wants to rent 2,000 names from your 10,000 name PUB1 list. You simply select 20 random numbers (1 through 20, for example) to get a 2,000-name random selection of your customers. Now, say, Flying High decides its response to your list merited mailing to your whole list. However, it doesn't want to mail to the same 2,000 customers it mailed to previously. You simply run names and exclude those 20 numbers.

You can also use the random numbers for pulling out groups of customers for testing. For example, you want to test a new billing series on half your customers at random. You simply send that package to 50 random numbers.

The 'Random number counts' version of the 'Customer statistics' report provides a count of customers for each random number.